OverWiki:Featured article queue/28 2010

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On March 1st and March 3, 2010, Portal was updated to feature parts of an eventually highly successful alternate reality game (or ARG) to promote its sequel, Portal 2, leading gamers and journalists to postulate that an announcement for Portal 2 or Half-Life 2: Episode Three might soon be made, until Portal 2 was announced for release in Q4 2010 on March 5, 2010.

The ARG was created solely by Portal 2’s development team; there was no marketing team behind it. While it mostly promotes their game, it was also seen as an effective way to extend the Portal universe, and make the Portal fans as part of the game.