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List of brands and companies in the Half-Life and Portal universe

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The Half-Life and Portal universe features many brands and companies, both actual (marked with a Valve logo) and fictional; some were also cut from the final game. This articles aims at listing them, whether they be food, press, ammunition or any other brands or companies.

Contents

Food brands[edit]

Pre-release[edit]

Beer brands[edit]

Two brands can be seen on beer bottles featured as an ammunition to the cut Brickbat in the Half-Life 2 leak. These include "Dis Bee Goot" and "PalfAl".

Gallery[edit]

Fruit brands ValveEmployee.png[edit]

Six actual fruit brands are featured in the Half-Life 2 leak. These include "Beau Geste", "Golden Pears", "Mariposa", "Mustang", "Snoboy", and "Strength". The first one is a nod to 1939 film Beau Geste.

Gallery[edit]

Soda brands[edit]

Early vending machine ValveEmployee.png[edit]

Several copyrighted brands were used on soda vending machines and/or soda cans during Half-Life's development. These include "Coca-Cola", "Fruitopia", "Minute Maid", "Sprite", "Diet Coke", "Surge", and "Moxie".

Pepsi ValveEmployee.png[edit]

The copyrighted brand "Pepsi" was used on a soda vending machine during Half-Life 2's development.

T-Dog[edit]

A soda brand used during Half-Life 2's development.

Gallery[edit]

McNess ValveEmployee.png[edit]

An actual brand of food for the beef, dairy, poultry and swine industry throughout the United States and Canada, seen on a temporary texture used during Half-Life 2's development.

Gallery[edit]

Retail[edit]

Fast food brands[edit]

Two fast food brands can be seen in a cafeteria in the Black Mesa Research Facility. These include "Big Tony's Pizza" and "Tesla's Tacos".

Gallery[edit]

Soda brands[edit]

Vending machine[edit]

Half-Life and Half-Life for Dreamcast features several soda brands that can be seen on the cans given out by vending machines. These include "Captivation", a nod to Captivation Digital Laboratories", "Dante", "Glub", "Grape Ape", "Guthrie", a nod to John Guthrie, "Hai!", and "Yuck".

Gallery[edit]
Dr. Breen's Private Reserve[edit]

Captain Koso's Pure Highspeed Candy Bar[edit]

A chocolate brand. The meaning behind the term "Koso" is not known. There is a player configuration file called "koso.cfg" in the game files left by a developer that went by the alias "Diggem", most likely a model designer judging by its contents. There is an unused line again referring to "Koso" spoken by the scientists in Half-Life: Decay: "Do you know what the word Koso is referring to, exactly?"

Carousel Snacks[edit]

One of the snacks vending machines brands in Half-Life.

Beer.[edit]

A brand of beer.

Milk.[edit]

A brand of milk.

Gallery[edit]

Other[edit]

Taito Pharmaceutical Company[edit]

Frohmansquare.jpg This article is non-canon.
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The subject matter of this article does not take place in the "real" Half-Life and Portal universe and is considered non-canon.

A company in Half-Life 2: Survivor that developed the three drinks usable in battle mode: the Jump Drink, Power Drink and Mind Drink. The name is a reference to the game's developer: Taito Corporation.

Gallery[edit]

Press brands[edit]

The Mesa Times[edit]

Main article: The Mesa Times

The New York Times ValveEmployee.png[edit]

Appears on a cork board in Kleiner's Lab. The word "Times" seems to be omitted or cut off.

Popular Scientist[edit]

Appears on a cork board in Kleiner's Lab.

The Terminal[edit]

Main article: The Terminal

The Times ValveEmployee.png[edit]

Appears in one of the newspaper clippings on a cork board in Eli's lab.

Gallery[edit]

Weapons and ammunition brands[edit]

Pre-release[edit]

Orion ValveEmployee.png[edit]

The original Flare Gun features the Orion Safety Products name and logo.

Gallery[edit]

Retail[edit]

Gun-Nut[edit]

A .357 Magnum cartridges brand.

Salvotech[edit]

A shotgun shells brand.

Gallery[edit]

Power brands[edit]

Pre-release[edit]

Cetaxo[edit]

A gas brand. The name is an anagram of the real-world gas brand name "Texaco".

Gallery[edit]

Retail[edit]

Terin[edit]

A gas brand.

Northern Petrol[edit]

An oil company. It is the former owner of Dock 137.

Ohms. power inc.[edit]

Stylized as "Ωhms. power inc." A Power Combat Vest Charger brand.

Petrol[edit]

Gallery[edit]

Vehicle brands[edit]

Haihan[edit]

A forklift brand.

Invacare ValveEmployee.png[edit]

The brand of Keller's motorized wheelchair. It is an actual manufacturer and distributor of non-acute medical equipment, including wheelchairs.

Gallery[edit]

Scientific research companies[edit]

Aperture Science[edit]

Main article: Aperture Science

Black Mesa[edit]

Main article: Black Mesa

NASA ValveEmployee.png[edit]

The 1975 logo of NASA can be seen on the Black Mesa Rockets.

Gallery[edit]

Other brands or companies[edit]

Pre-release[edit]

Ace[edit]

The brand of a cut sandblasting cabinet that was to appear in Kleiner's Lab.

Arbeit Laboratories[edit]

АЗАЦКПЙ ПЕРЕХОД[edit]

Russian word, with grammar errors, for "Cossack Transition".

Bethlehem Wire Rope ValveEmployee.png[edit]

An acutal[1] wire ropes brand, cut from Half-Life 2.

Cafe American[edit]

An unknown brand cut from Half-Life 2.

DoALL[edit]

The brand of a unknown machine that was to appear in Kleiner's Lab.

Fiesta[edit]

An unknown brand cut from Half-Life 2.

Hotel Metropol ValveEmployee.png[edit]

Appears in the Half-Life 2 leak as a name of the early Trainstation Plaza hotel, apparently a predecessor of "Terminal Hotel" in retail.
Hotel Metropol is an actual name for a hotel in Moscow, Russia.

J.Hauptman Mens' Sportswear[edit]

Appears on a temporary texture used during Half-Life 2's development.

КОРПОРАУИЯ[edit]

Russian word, with grammar errors, for "Corporation". It was to be featured on dumpsters.

La Fingo[edit]

Appears in the Half-Life 2 leak.

Lumi Pur[edit]

An unknown brand cut from Half-Life 2. "Lumi" is a Finnish word for "Snow".

Numero 29[edit]

An unknown brand cut from Half-Life 2. Finnish word for "Number 29".

Stjerne[edit]

An unknown brand cut from Half-Life 2. Danish word for "Star".

СУБДРКТИЦЕСКИЙ КАЗАЦКПЙ / С КАЗАЦКПЙ[edit]

Russian word, with grammar errors, for "Subarctic Cossack". Texture files indicate that the original name for this company, cut from Half-Life 2: Episode Two, was "Subarctic Transport".

Teko[edit]

An unknown brand cut from Half-Life 2.

Teräs[edit]

An unknown brand cut from Half-Life 2. Finnish word for "Steel".

Todo 58[edit]

An unknown brand cut from Half-Life 2. Apparently based on an ad for the "Perle 28" - a Belgian beer once made by the Caulier brewery - found in Brussels, Belgium.[2]

Tree[edit]

The brand of a cut drill press that was to appear in Kleiner's Lab.

Wright Bagwell[edit]

Appears in the Half-Life 2 leak on a clock face texture. This is a reference to Wright Bagwell, a Valve employee at the time.

Retail[edit]

606[edit]

Atlantic[edit]

Cafe Baltic[edit]

Change[edit]

ЦИМЕНТ[edit]

Bulgarian word for "concrete".

CyberCafe[edit]

Dïordna Hostel[edit]

Eiki ValveEmployee.png[edit]

The projector used for the "Dollar$ and Sense" slideshow in Portal is based on the model LC-XT1 by the Eiki company.

Flavia[edit]

A paint brand.

Foto[edit]

ХССГ[edit]

Ivad[edit]

Appears on a fridge model.

Nevrin 54[edit]

A brand of insect repellents.

PC VAC[edit]

ПЕРЕВОЗКИ[edit]

Russian word for "Transportation". This brand is featured on cargo containers in Half-Life 2: Episode Two, replacing the Northern Petrol brand featured on them in Half-Life 2.

Prax Wars 2: Dante's Revenge[edit]

A fighting video game. Prax Wars is a nod to Prax War, an actual canceled game by developer Rebel Boat Rocker, on which Gearbox's Randy Pitchford worked.

Порт5 (Port5)[edit]

СЕВЕРНБГЙ ВНОСИТВ ВЖУРНДП (Northern Logging ValveEmployee.png)[edit]

Incorrectly translated name, with grammar errors, of an actual company - Northern Logging.

Техника (Technics)[edit]

A household goods brand (?).

Terminal Hotel[edit]

ТНТ[edit]

ТРАНС КОНТИНЕТАΛ[edit]

Russian word, with grammar errors, for "trans continental".

Veikko International[edit]

"Veikko" is a Finnish name. This may be a reference to a Finnish company named Veikon Kone [3][4] that was established in 1962 (Veikon is Veikko's in Finnish)

Venturini[edit]

Featured on a washing machine model.

Wow[edit]

Zaida[edit]

See also[edit]

References[edit]