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List of brands and companies in the Half-Life and Portal universe

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The Half-Life and Portal universe features many brands and companies, both actual (marked with a Valve logo) and fictional; some were also cut from the final game. This article aims at listing them, whether they be food, press, ammunition or any other brands or companies.

Contents

Pre-release[edit]

Food brands[edit]

Beer brands[edit]

Two brands can be seen on beer bottles featured as an ammunition to the cut Brickbat in the Half-Life 2 leak. These include "Dis Bee Goot" and "PalfAl".

Gallery[edit]

Fruit brands ValveEmployee.png[edit]

Seven actual fruit brands are featured in the Half-Life 2 leak. These include "Beau Geste", "Golden Pears", "Mariposa", "Mustang", "Snoboy", "Strength" and "Mornin Judge". The first one is a nod to 1939 film Beau Geste.

Gallery[edit]

Soda brands[edit]

Early vending machine ValveEmployee.png[edit]

Several copyrighted brands were used on soda vending machines and/or soda cans during Half-Life's development. These include "Coca-Cola", "Fruitopia", "Minute Maid", "Sprite", "Diet Coke", "Surge", and "Moxie". Sprite soda cans were still included in the final game as a gib model.

Pepsi ValveEmployee.png[edit]

The copyrighted brand "Pepsi" was used on a soda vending machine during Half-Life 2's development.

T-Dog[edit]

A soda brand used during Half-Life 2's development.

Gallery[edit]

McNess ValveEmployee.png[edit]

An actual brand of food for the beef, dairy, poultry and swine industry throughout the United States and Canada. Seen on the Terminal plaza in the Half-Life 2 E3 2002 trailer. Was replaced later in the game's development by the Cafe American sign.

Press brands[edit]

Local News[edit]

Appears on a junk newspaper model.

Weapons and ammunition brands[edit]

Orion ValveEmployee.png[edit]

The original Flare Gun features the Orion Safety Products name and logo.

Power brands[edit]

Cetaxo[edit]

A gas brand to be featured on the gas station pump model, as found in the leak and retail Half-Life 2 files. The name is an anagram of the real-world gas brand name "Texaco". It was replaced with Terin in the retail game.

Other brands or companies[edit]

Ace[edit]

The brand of a cut sandblasting cabinet that was to appear in Kleiner's Lab.

Arbeit Laboratories[edit]

"Arbeit" is a German word for "Work".

АЗАЦКПЙ ПЕРЕХОД[edit]

An unknown brand cut from Half-Life 2: Episode Two. Russian words, with grammar errors, for "Cossack Transit". The texture's filename indicates that the original name for this company was "Cossack Transport".

Bethlehem Wire Rope ValveEmployee.png[edit]

An actual[1] wire ropes brand, cut from Half-Life 2.

Cafe American[edit]

An unknown brand cut from Half-Life 2. Was originally the McNess sign.

CAI ValveEmployee.png[edit]

An actual brand CAI, short for Container Applications International, appeared on a world texture for a cargo container in the Half-Life 2 leak, and has been removed from the texture in the final game.

DoALL[edit]

The brand of a unknown machine that was to appear in Kleiner's Lab.

Fiesta[edit]

An unknown brand cut from Half-Life 2.

Hotel Metropol ValveEmployee.png[edit]

Appears in the Half-Life 2 leak as a name of the early Trainstation Plaza hotel, apparently a predecessor of "Terminal Hotel" in retail.
Hotel Metropol is an actual name for a hotel in Moscow, Russia.

J. Hauptman Mens' Sportswear[edit]

Seen on the Terminal plaza in the Half-Life 2 E3 2002 trailer. Was replaced later in the game's development by the Teräs sign.

КОРПОРАУИЯ[edit]

An unknown brand cut from Half-Life 2: Episode Two. Russian word, with grammar errors, for "Corporation". The texture's filename indicates that this logo belonged to an iron ore corporation.

La Fingo[edit]

A brand of plaster.

Lumi Pur[edit]

An unknown brand cut from Half-Life 2. "Lumi" is a Finnish word for "Snow".

Numero 29[edit]

An unknown brand cut from Half-Life 2. Finnish word for "Number 29".

Reeve Outdoor Supply[edit]

This brand is featured on the handle of the cut Ice Axe along with a stylized mountain logo, with the last two letters in "Supply" almost completely scratched off.

СЕВЕРНБГЙ ВНОСИТВ ВЖУРНДП[edit]

An unknown brand cut from Half-Life 2: Episode Two. Incorrect Russian translation, with grammar errors, of "Northern Logging". As indicated by the texture file, the latter was the brand's supposed original name.

Stjerne[edit]

An unknown brand cut from Half-Life 2. Danish word for "Star".

СУБДРКТИЦЕСКИЙ КАЗАЦКПЙ[edit]

An unknown brand cut from Half-Life 2: Episode Two. Russian words, with grammar errors, for "Subarctic Cossack". Texture files indicate that the original name for this company was "Subarctic Transport".

Teko[edit]

An unknown brand cut from Half-Life 2.

Teräs[edit]

An unknown brand cut from Half-Life 2. Finnish word for "Steel". Was originally the J. Hauptman Mens' Sportswear sign.

Todo 58[edit]

An unknown brand cut from Half-Life 2. Apparently based on an ad for the "Perle 28" - a Belgian beer once made by the Caulier brewery - found in Brussels, Belgium.[2]

ТРАНС КОНТИНЕНТАΛ[edit]

An unknown brand cut from Half-Life 2: Episode Two. Russian words for "trans continental". The texture's filename indicates it belonging to a shipping company.

Tree[edit]

The brand of a cut drill press that was to appear in Kleiner's Lab.

Retail[edit]

Food brands[edit]

Fast food brands[edit]

Two fast food brands can be seen in a cafeteria in the Black Mesa Research Facility. These include "Big Tony's Pizza" and "Tesla's Tacos".

Gallery[edit]

Soda brands[edit]

Vending machine[edit]

Half-Life and Half-Life for Dreamcast features several soda brands that can be seen on the cans given out by vending machines. These include "Captivation", a nod to Captivation Digital Laboratories", "Dante", "Glub", "Grape Ape", "Guthrie", a nod to John Guthrie, "Hai!", and "Yuck".

Gallery[edit]
Dr. Breen's Private Reserve[edit]
Sprite ValveEmployee.png[edit]

Whenever a trash can is destroyed in Half-Life, soda cans bearing this actual brand's name have a chance of appearing.

Captain Koso's Pure Highspeed Candy Bar[edit]

A chocolate brand. The meaning behind the term "Koso" is not known. There is a player configuration file called koso.cfg in the game files left by a developer that went by the alias "Diggem", most likely a model designer judging by its contents. There is an unused line again referring to "Koso" spoken by the scientists in Half-Life: Decay: "Do you know what the word Koso is referring to, exactly?"

Carousel Snacks[edit]

One of the snacks vending machines brands in Half-Life.

Beer.[edit]

A brand of beer.

Milk.[edit]

A brand of milk.

Gallery[edit]

Press brands[edit]

The Mesa Times[edit]

Main article: The Mesa Times

The New York Times ValveEmployee.png[edit]

Appears on a cork board in Kleiner's Lab. The word "Times" seems to be omitted or cut off.

Popular Scientist[edit]

Appears on a cork board in Kleiner's Lab.

The Terminal[edit]

Main article: The Terminal

The Times ValveEmployee.png[edit]

Appears in one of the newspaper clippings on a cork board in Eli's lab.

Gallery[edit]

Weapons and ammunition brands[edit]

Gun-Nut[edit]

A .357 Magnum cartridges brand. The text on the back of the box reads "I'm just a crazy or kill-your-schoolmates kind of guy! Why dontcha join me in a spree?"

Salvotech[edit]

A shotgun shells brand.

Gallery[edit]

Power brands[edit]

Jetpower555[edit]

An engine manufacturer. The brand is featured on the Airboat's engine.

Kirkland Signature ValveEmployee.png[edit]

The logo of Costco's private brand Kirkland Signature can be seen on the car battery model.

Northern Petrol[edit]

An oil company. It is the former owner of Dock 137.[3]

Ohms. power inc.[edit]

Stylized as "Ωhms. power inc." A Power Combat Vest Charger brand.

Petrol[edit]

Terin[edit]

A gas brand featured on the gas station pumps found in the Petroleum Station in Half-Life 2 and near the White Forest Inn in Episode Two.

Gallery[edit]

Vehicle brands[edit]

Haihan[edit]

A forklift brand.

Invacare ValveEmployee.png[edit]

The brand of Keller's motorized wheelchair. It is an actual manufacturer and distributor of non-acute medical equipment, including wheelchairs.

PAK[edit]

A truck brand.

Gallery[edit]

Scientific research companies[edit]

Aperture Science[edit]

Main article: Aperture Science

Black Mesa[edit]

Main article: Black Mesa

NASA ValveEmployee.png[edit]

The 1975 logo of NASA can be seen on the Black Mesa Rockets.

Other brands or companies[edit]

606[edit]

An unknown brand of liquid. Likely a nod to Formula 409.

Atlantic[edit]

Cafe Baltic[edit]

Change[edit]

ЦИМЕНТ[edit]

Bulgarian word for "cement".

CyberCafe[edit]

Dïordna Hostel[edit]

Eiki ValveEmployee.png[edit]

The projector used for the "Dollar$ and Sense" slideshow in Portal is based on the model LC-XT1 by the Eiki company.

Flavia[edit]

A paint brand.

Foto[edit]

ХССГ[edit]

Ivad[edit]

Appears on a fridge model.

Nevrin 54[edit]

A brand of insect repellents. Its advertisement sign is written in Romanian.

PC VAC[edit]

ПЕРЕВОЗКИ[edit]

Russian word for "Shipping". This brand is featured on generic cargo containers in Half-Life 2: Episode Two, replacing the Northern Petrol logo previously featured on them in Half-Life 2 and Half-Life 2: Episode One.

Prax Wars 2: Dante's Revenge[edit]

A fighting video game. Prax Wars is a nod to Prax War, an actual canceled game by developer Rebel Boat Rocker, on which Gearbox's Randy Pitchford worked.

Порт5 (Port5)[edit]

SSI Container Corp. ValveEmployee.png[edit]

An actual[4] cargo container brand, it is featured on two world textures for a cargo container. SSI Container Corp. was acquired by Itel Corporation in 1968.[5]

Sunset Scavenger Container Service ValveEmployee.png[edit]

Sunset Scavenger was garbage collection and recycling services company based in San Francisco, California;[6] it is now known as Recology.[7] Its name can be seen on a dumpster model.

Техника[edit]

Bulgarian and Russian word for "Technics" and "Equipment". A household goods brand (?).

Terminal Hotel[edit]

ТНТ[edit]

Veikko International[edit]

"Veikko" is a Finnish name. This may be a reference to a Finnish company named Veikon Kone [8][9] that was established in 1962 (Veikon is Veikko's in Finnish)

Venturini[edit]

Featured on a washing machine model.

Wow[edit]

Wright Bagwell[edit]

A clock brand. It is a reference to Wright Bagwell, a former Valve employee.

Yomani[edit]

A display screen brand.

Zaida[edit]

Other[edit]

Taito Pharmaceutical Company[edit]

A company in Half-Life 2: Survivor that developed the three drinks usable in battle mode: the Jump Drink, Power Drink and Mind Drink. The name is a reference to the game's developer: Taito Corporation.

See also[edit]

References[edit]